Wildfire Interactive Limited（“Wildfire”） is committed to safeguarding the privacy rights of its online Users (“You” or “Users”). This Privacy and Cookie Policy is designed to inform You about how Wildfire gathers, retains, utilizes, and manages the information You provide while using any of Wildfire’s games or applications (“Services”).

Under the General Data Protection Regulation (“GDPR”) issued by the European Union (“EU”), we act as the data controller. If You have any privacy concerns, please reach out to our Data Protection Officer via email at: privacy@wildfiregames.net.

1. Information Collected and Utilized

Wildfire’s main goal in gathering your information is to enhance and operate our Services and software, and to allow You to effortlessly navigate and enjoy the Services. The type of information we collect varies based on the Services You use and the way You use them.

1.1 Personal Information Provided Directly by You

The personal data You provide is essential for fulfilling the agreement, validating purposes, completing transactions, enforcing licensing terms, and managing your inquiries. We collect your personal data when You engage with our Services, including when You register through the Services and create an account, make a purchase via the Services, submit and/or sell assets, content, or games via the Services, request technical support, download, register, and/or install any software, or post any content via the Services.

This personal data includes:

• Your Wildfire account details;
• Username, email address, country, and password;
• Security questions and their answers;
• Information You provide when seeking our help, such as your name and records of the issues You experience;
• Information You provide to enter a contest or sweepstakes. If You win, we may need to collect your postal address and/or national identification to confirm eligibility, deliver prizes, and for tax purposes.

Please note: Purchases of virtual goods offered by the Services are handled by third parties, therefore, Wildfire does not have access to your payment details or billing information.

1.2 Information Provided by Third Parties

By signing up for our products via third-party platforms, You consent to provide us with your account information for the third-party platforms, allowing us to create a Wildfire Account for You. A Wildfire Account is required to use Wildfire products on these platforms. We may receive your personal information from the third parties, which You have provided to them, such as your name, email address, online ID, country, etc. We do not receive your credit card number or other financial details.

Such third parties/platforms include but are not limited to:

• PlayStation®4 & PlayStation®5
• Nintendo Switch™
• Facebook
• Google Play
• IOS APP Store
• Other app /game stores that are provided by a 3^rd party on mobile devices or PC

1.3 Other Information Collected When You Use Our Services

When You use our products, we automatically collect other information, including:

• Mobile and other hardware or device identifiers;
• Browser information, including your browser type and language preference;
• Entry and exit pages, including login pages and pages visited;
• Platform type;
• IP address;
• Details about the Services You use and how You use the Services;
• Device event information, including crash reports, requested and recommended URLs, and system activity details;
• Error events such as any errors that occurred during your use of the game;
• Your purchase of virtual products of any type or other commercial events;
• Progression events which are used to mark your progress or movement in the game;
• Resource parameters such as the virtual currencies in the games which You receive or spend;
• Information about your media, device, hardware, and software, such as your hardware settings and accessories, software and updates which You have installed or used, and the presence of required plugins;
• Design events used to track your behavior in the game, which can refer to any aspect of the game’s design, including but not limited to: level or character appearances, bonuses, social interactions, etc.;
• Custom fields that contain any game parameters defined by You.

Wildfire may aggregate and/or analyze your in-game information to improve the overall Services. We hereby clarify that we will never make any decisions based on this analysis that will have legal effects concerning You or similarly significant effects on You. Our purpose is solely to provide You with a better user experience and thereby enhance our Services.

Should You wish for us to stop collecting or processing your personal data, You can request us to cease the collection and processing of your personal data at any time. Section 3 contains clear indication and measures of this policy.

• Power of consent

You have the option to decide whether to provide us with your personal information and whether that information can be shared. Generally, we only request the personal information necessary to provide the Service You requested. You may consent to our collection or withdraw your consent at any time. Should You choose to withdraw your consent, please contact privacy@wildfiregames.net. However, withdrawing consent will not affect the processing of your information that was collected before the withdrawal. In some circumstances, withdrawing consent or choosing not to share your information may affect our ability to provide certain Services.

• Information Sharing or Disclosure

Wildfire do not share personal information that directly identifies You with unaffiliated third parties unless it is necessary to provide the products or Services You have requested, or when Wildfire has obtained your permission, or under the following circumstances:

• For legal reasons;
• To enforce applicable Terms of Service, including the investigation of potential violations;
• To detect, prevent, address fraud, security issues, or technical issues;
• To protect against harm to the rights, property, or safety of Wildfire, You, or the public interests as required or permitted by law;
• When necessary to provide the Services You require.

If we engage a third party to provide part of the Services You have requested, or to assist us in analyzing our Services or the information collected about You (provided You consent), Wildfire may share your information with such third party, or the third party may collect information from You on our behalf. When our third-party agents or service providers collect or receive your personal information, we ensure that they use the data strictly for purposes consistent with this policy and in accordance with appropriate standards.

Additionally, we may disclose information about You to third parties in connection with a corporate reorganization, merger, amalgamation, or the sale of all or substantially all of our assets. If required by law, we will obtain your consent before doing so.

Finally, we may encrypt, aggregate, and/or anonymize information collected from You or through other means so that it no longer identifies You. Our use and disclosure of aggregated, anonymized, and otherwise non-identifiable information are not subject to any restrictions under this Privacy and Cookie Policy. We may disclose this information to others without limitation for any purpose, including to game developers, advertisers, publishers, business partners, sponsors, and other third parties.

• Data Security and Retention

Wildfire has implemented reasonable technical and organizational measures designed to safeguard your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. However, Wildfire cannot guarantee that these security measures are completely flawless. Additionally, we are not responsible for the disclosure of your personal information that results from your own disclosure of such information to the public and/or your improper use of our Services.

We will retain your information and data for no longer than necessary and for the duration of our agreement with You, unless we are legally obligated to retain your information, such as for resolving disputes, enforcing our Terms of Service or other user agreements, or complying with legal requirements. In such cases, your personal information will be restricted from further use for any other purpose.

• Cookies

A cookie is a small data file that Wildfire transfers to your mobile devices or  computer’s hard drive for record-keeping purposes, typically to quickly identify a User’s devices and “remember” details about the User’s visit. Cookies are sent to your devices from the server when You access or view content of a Wildfire game. Information contained in a cookie may be linked to your personal information for purposes such as improving the quality of our Services, customizing recommendations based on your interests, and enhancing the usability of the Services.

You can disable cookies at any time, although this may limit your ability to use all parts or functionalities of the Services. Wildfire partners with third parties who provide us with analytics and marketing services. To optimize the User experience provided by our Services, we may allow these third parties to place cookies on your browser to collect information about your use of the Services. Please note that our cookie policy does not govern the use of cookies or other technologies placed on your devices by non-affiliated, third-party ad technology, ad servers, or ad networks.

Session cookies are deleted from your devices when your browser is shut. You can configure your browser’s settings to refuse cookies or to notify You before accepting a cookie from the websites You visit, through the options menu of your browser.

• Policy Regarding minors

We recognize a special obligation to protect personal information obtained from a young child. The Services are intended for general audiences, and Wildfire does not intentionally collect any Personal Data from minors. When users identify themselves as children (i.e., under the age of 16 or under the minimum age in the relevant territory), we will obtain parental consent for the collection, use, and sharing of their children’s personal information as required by applicable law. Information collected is secured in a manner consistent with this Privacy and Cookie Policy.

If we make significant changes to how we use, collect, or share children’s personal information, we will notify parents via email to obtain verifiable parental consent for the new uses of their child’s personal information.

If You are a parent or guardian and discover that your child has provided us with information without your consent, or if You wish to revoke your previous consent, review the information collected from your child, or have that information deleted, please contact us at privacy@wildfiregames.net. Wildfire recognizes the importance of safeguarding children’s privacy and encourages parents to regularly monitor their child’s online activities.

• International Transfer

For the purposes described in this policy, your information may be transferred or transmitted to countries outside the jurisdiction where You are located for storage and processing. These data transfers are necessary to provide the Services outlined herein. If your personal data is transferred to a country that does not offer a similar or adequate level of protection compared to the laws in your country, we will treat your personal information as subject to the protections described in this policy.

We will implement standard contractual clauses, binding corporate rules, and other legal measures to establish adequate protective measures ensuring that your personal data is protected under this Privacy and Cookie Policy.

• Deleting Your Information
  In line with GDPR standards, you are entitled to several data subject rights, including the ability to:
• Request a digital copy of your personal data, either for yourself or for a third party;
• Request access to and correction of your personal data;
• Inquire about the ways in which we use your personal data;
• Request a restriction on or object to the processing of your personal data;
• Request the erasure of your personal data if Wildfire is not legally required to retain it;
• And any other rights permitted by applicable data protection laws.

These GDPR-granted rights are available even if you do not reside in the EU when interacting with Wildfire Interactive Limited. If you wish to exercise any of these rights, please contact Wildfire Interactive Limited at privacy@wildfiregames.net. Please note that, if your personal data is erased or transferred to a third party, your account may be deactivated. Your personal data may be collected, processed, and stored at any of our operational facilities. No matter where your data is gathered, we will apply the necessary safeguards to protect your privacy as described in Sections 1 and 2 of this policy. If you do not agree with our collection, processing, storage, and transfer of your personal data, please refrain from providing it when requested and cease using the Services.

Contact Us

Should You have any concern or question regarding this Privacy and Cookie Policy, please contact us via the Email privacy@wildfiregames.net.